About us
Our young company is based on three important pillars: quality, speed and reasonable prices.
Quality
By delivering quality, we want to meet the wishes and expectations of you as a customer. All products are carefully selected by us so that we know what we export and sell to you.
Quality is guaranteed by us at all times and you can be sure that our products reach you and your customers fresh and undamaged.
Speed
More and more, speed has become an important pillar in international trade. Consumers expect to receive their products in a very short period of time. The promise ordered before 5 am and delivered tomorrow has become the rule rather than the exception. We as Rainbow Fruits Ecuador guarantee that your questions and assignments will be handled and executed as quickly as possible.
We aim to do this the same day or, as an exception due to the time difference, the day after. Our goal is to get the products delivered to you as quickly as possible.
Reasonable prices
When determining our sales price, we naturally take into account all the costs of the journey that our fruit will make. We pay fair prices to our suppliers so that they and their families are paid fairly for all their efforts to produce the fruit as well as possible.
Mission
To offer a service of quality, safety and innocuousness from the production to the commercialization of fruits and vegetables to fully satisfy the requirements of our clients, collaborators and the community in general through the attention and management of highly trained personnel; based on ethical and responsible business management, based on a focus on sustainability and innovation.
Vision
Position the fruit and vegetable products that we sell in international markets in the short term, through continuous innovation in products, processes and management, generating added value to the production of Ecuadorian farmers, providing a product and service excellence that allows us to be recognized for the quality and safety of our products.
Quality, safety and control
Exporting the best fruit is the best advertisement we can make for ourselves.
There are also strict controls on the part of the government before the products can be exported as we need a certificate before our products can take the plane.
The phytosanitary and export control certificate will be issued by the phytosanitary and zoosanitary regulation and control agency of the Ministry of Agriculture, Livestock, Aquaculture and Fisheries
Fair prices and fair trade
The fair trade principle
Fair prices and fair trade are important concepts for our company. That is not so easy because the economy does not know the concept of ‘fair price’. After all, the ’fair’ price is decided by the market: if there is more supply than demand, the market price falls; if there is more demand than supply, the price rises.
But, an example: We also work with small producers who cultivate 1 or 2 hectares. If the price is reasonable, the whole family of the producer can live a simple life on it. If the price is low there is not enough income to live on. We have seen that in some families the mother and father are forced to work outside their home and that sometimes children of 5, 6 or 7 years old do the work on the plantation instead of going to school.
We at Rainbowfruits believe that this should be prevented. We hope and trust that you as a buyer will go along with this: it is about the difference between getting the most out of it or offering the small producers a fair price and thus a fair life.
Our farmers
Meet our farmers from all over the country
We support the fair trade principle. We want our suppliers and the employees they employ to gain a better place in the supply chain, so that they too can live off their work and invest in a sustainable future. After all, together we make the world fair, with equal opportunities for everyone.
